The affiliate payout for eBay.co.uk sales increased by 15 -20% on Friday. Before this, the revenue share started at 25% and the ACRU started at £7.
eBay sellers pay for the affiliate program with their fees which can run 10% to 25% of a seller’s total sales. Affiliate programs are considered a cost of sales like advertising, radio, marketing or promotions for a traditional retail store.
Why is eBay increasing both the UK and US payouts? Because it’s part of their aggressive strategy to drive buyers to eBay and remain the #1 ecommerce channel in the minds of buyers. Affiliates are rewarded when they invent new ways to entice buyers to eBay. Sellers benefit from the increased buyer traffic.
You can participate in the UK affiliate program if you reside in the US. Just apply for a relationship in Commission Junction. www.cj.com And likewise, UK folks can participate in the ebay.com (US) program.
If you haven’t yet joined the eBay affiliate program, check it out here: http://affiliates.ebay.com