There are two things you need to know about earning money on the internet: 1. Getting traffic and 2. Monetizing traffic.
You already know I like to study the eBay Pulsers’ unusual methods of getting traffic. They then monetize their Pulse traffic by selling ebooks (or candy canes, holey socks, etc…) and getting eBay affiliate payments. I don’t review their ebooks. What’s the point in that? The Pulsers already state upfront that they have no accountability for the results of their system. ebooks are just a means to monetize traffic and I respect that they found a profitable niche.
Now look at the Ripofff Report who is accused of keyword spamming on the seomoz.org blog: http://www.seomoz.org/blog/ripoff-report-responds-you-be-the-judge Like, heck yeah! That’s their entire business model.
What a coincidence, they sell ebooks too! It’s a small world.
The Ripoff Report is chock full of user generated spammy keywords which draw internet traffic. “Scam”, Scammed”, “ripoff”, “Jeff Paul”, “lawsuit”, etc… It’s a pretty effective traffic generating strategy:
I’ve had a good experience with the Ripoff Report. I’ll leave it up to the reader to find the actual Ripoff Report articles.
Two users wrote about their experience with Paramount Marketing Online. They said they were promised xyz results, later pressured for thousands of $$$ more by salespeople and finally they fought back using their credit card companies. These folks provided excellent information to my best friend’s father who was suckered into the deal with Paramount.
Of course, I don’t know for sure that the stories were from actual people and not planted by other companies.
Conclusion: It’s clear that the Ripoff Report is exactly like every other internet company. They get traffic and they make money from the traffic. The only higher power they have to answer to is Google. Google does not like keyword spammers and will take counter-measures against them. But Google has been pretty benevolent towards Ripoff Report so far.