There were a lot of visits to my original Jeff Paul post today. His infomercial Shortcuts to Internet Million$ is on CNBC today. And just like everyone else, I can’t stop watching it! They grab your attention.
I read that Jeff Paul was a leading Direct Marketer in the 90’s. Direct Marketing is when a salesperson calls you to offer you a “no risk” trial of a service or product. The catch is that if you accept the offer, you have to do something to cancel after the trial period expires. The sales people know their game well and can fast talk and confuse a person into accepting the offer.
Shortcuts to Internet Million$ shows testimonials on how $135,000 a month of income changed their life. This tactic directly addresses their targeted market segment’s hopes and dreams of a better life. They target the naive, the financially illiterate, the gamblers, the poor and the desperate. It’s like a lottery ticket except laws ensure that you know what the odds of winning a lottery really are.
Jeff Paul is very vague on the success rate of his program. “Countless others” have achieved instant wealth without computer knowledge. They could work a little harder on their counting since it’s probably less than 10. Even the Johnchow.com blog – Ramblings of a Dot Com Mogul – doesn’t make $135,000 a month. And John Chow has computer knowledge and, surprise, internet knowledge!
There are accounts of people signing up and then being pressured to buy more Jeff Paul products. People talk about paying sums of $5,000 to $8,000. My friend, the one whose father bought the Paramount Marketing Group Online product in error, shared this insight:
A lot of people avoid confrontation. They would rather agree to buy something than to say “no” to a pushy sales person.
She’s right. And that’s what makes this a lucrative biz.
Here are some of the best articles about the Jeff Paul experience:
Also, you can avoid the high pressure sales tactics by buying the Jeff Paul books on eBay.